Bjoern Franzen
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This article was a crafted, experimental opinion posted as a fictional writer to measure reactions and virality of the article on the uproar from the electronic sports scene in 2009 after one of the biggest tournament organizers filed bankruptcy and esport fans globally started to panic that their favorite sports might die in the near future.
The experiment was a great success, with well over 150.000 views, reader interaction and virality in less than 48 hours.